Audience Filters

This chapter will help you better understand how to set up your filters. For each filter type available in the Audience editor, you will find below a detailed description of all the editable fields as well as all the possible inp

Preferred Language

This filter will allow you to refine your audience according to the configured language.

Interactions :

Location

This filter will allow you to track in which country the session occurred

This information is not related to GPS tracking. We determine approximate locations based on the first digits of the user’s IP address

Interactions :

App version

This filter allows you to know which version of the mobile application is used

Interactions :

OS version

This filter allows you to know which version of the operating system is set on your user’s device

Interactions :

Device Type

This filter allows you to select what types of devices you want to have in your audience

Interactions :

Device model

This filter allows you to select what devices models you want to have in your audience

Note that this filter is one of those that will have to be configured for iOS and Android if you create an audience based on the populations of your 2 Live apps.

Interactions :

Device ID

This filter allows you to define your audience based on a list of Bryj device identifiers (Device ID). This filter can be used mostly for testing purposes.

Interactions :

Opt-in / Opt-out

This filter allows you to filter your audience based on user consent for data collection and/or receiving push notifications.

Interactions :

This filter lets you combine with an AND condition (2 blocks maximum)

One push related condition AND one analytics condition can be combined. A “AND” condition automatically applies if the two blocks are set.
Example: users that are opt-in for push notifications but opt-out analytics

Users logged-in

This filter allows you to define your audience among users who have already logged in to their accounts, meaning a user identifier has been set.

For BUILD customers, for further support do not hesitate to contact your CSM
For GROW-only customers, check our developer guide and make sure the user id is set to make this filter work.

Interactions :

Last App Usage

This filter allows you to include users in your audience based on when they last used your app

Interactions :

Period picker :

Install date

This filter allows you to include users in your audience based on when they launch their application for the first time

In 99% of cases, users will launch their application after installing it. That’s why we call this filter “Install Date”!

Interactions :

Interactions for date selection :

Events

This filter will allow you add criteria on your tagging plan event that the members of your audience triggered

For BUILD customers: Contact your CSM if you would like to add an event to your app.
For GROW-only subscribers: Check our usage guides to know more about how to log events.

Interactions :

1st choice

2nd choice (event selection)

3rd choice (date selector)

4th choice (optional): EVENT DETAIL – Key Input (String)

Attributes

This filter will allow you to include users with a particular status defined by their attributes in your audience.

For BUILD customers: Contact your CSM if you would like to add an event to your app.
For GROW-only subscribers: Check our usage guides to know more about how to log events.