Grow helps you define your target personas and key audiences to schedule and analyze targeted engagement actions based on your business goals.
What is an audience?
An audience is a group of users matching specific criteria. For example, those criteria can be based on device technical information (device model, operating system, app version used…), account preferences (logged in user, push advertising consent…), and its behavior (page viewed, button clicked…).
All these criteria are called “filters.” These filters come from the different types of data collected by our SDK.
GROW already does some of this work for you and provides pre-created audiences called as pre-defined audiences for your projects.
Understanding the lifecycle of an audience will allow you to leverage this feature effectively. Each stage of this life cycle changes how you interact with an audience and opens up new possibilities for you.
1) Audience creation
This first step consists of defining the criteria of our audience in the creation flow. An audience is inactive by default upon creation.
As long as the audience remains inactive, you can edit your audiences without impacting calculated statistics and ongoing campaigns. The user will thus be able to edit his audiences to prepare for coming engagement campaigns.
2) Audience activation
To start leveraging an audience, it must be active. Activating an audience can be done from the audience card directly.
Audience activation can take up to 24hours, then GROW will update the audience daily to provide its:
- Total number of “trackable users”.
- Percentage of “trackable users” represented by the audience in the total population.
- Percentage of “trackable users” within the audience.
In addition to being recalculated daily, making an audience active allows you to select it when sending a campaign.
3) Audience deactivation
Audience deactivation can be done on an active audience whose usefulness is no longer required. Deactivating an audience allows you to free an active audience spot for another audience to activate!
However, there are irreversible impacts to deactivating an audience, it will:
- Stop all related ongoing campaigns
- Stop audience calculations, et reset former calculations making associated KPIs no longer be available.
Unlike activation which can take up to 24 hours, audience deactivation is immediate once confirmed. Once back to the inactive state, an audience can be edited.
4) Audience deletion
You also have the option to delete an audience (active or inactive) if it is not needed anymore. Deleting an active audience is an irreversible process with the same impact as deactivating an audience.
In addition to the deactivation-related impacts, a deleted audience will be completely removed from all audiences list.