Campaign details

Your campaign details are useful to retrieve information related to specific engagement actions. You will be able to check your campaign performance over time as well as its definition.

You can access your campaign details from the campaigns list, by clicking on the campaign you would like to check.

Campaign interactions

Campaign interactions available at the top right of the campaign’s page will be the same as the ones shown in the campaigns list.

On the left is the contextual menu of an ongoing campaign
On the right is the contextual menu of a draft campaign

Campaign stats overview

Each type of campaign (push / in-app) has dedicated performance reporting to measure your campaign impact efficiently.

Finally, a graph will be available to report the conversion performance of the campaign over time.

The campaign detailed stats page is only available 24 hours after sending the campaign. If the stats are not available yet, you will be required to come back later!

Push sent and push opened stats are updated more

Push campaign Performance

The KPIs displayed will be more detailed compared to the ones available in your Global campaign push performance.

The KPIs available are the following:

  1. “Initial Target”: Number of trackable users targeted by a campaign
  2. “Total sent”: Number of push notifications sent
    1. “Direct open”: Number of push opening
    2. “Influenced Open”: Number of app start within 4 hours after push reception if the user did not perform a direct open.
    3. “Not open”: Number of users who received the push but did not open the app within 4 hours after push reception nor opened the push.
    4. “Not received”: Number of users who may have not received the push. It can happen if for example, a user is offline for the duration of your campaign (therefore is unable to receive it).
  3. “Not sent”
    1. “Uninstalled”: The users did not receive the push because he uninstalled the app
    2. “Opt-out push”: The users did not receive the push because they opted out on their app push notification settings.
    3. “Other”: The user did not receive the push due to another technical error (wrong configuration of the app push settings…).

A last (but not least) KPI will be available to measure your performance: Goal reached. It matches the number of users who triggered event Goal following a “Direct Open” or an Influenced Open”

A goal reached can only occur through a direct open or an influenced open!

If a targeted user triggered the conversion event set for the campaign goal not through an influenced open or a direct open, it will not be counted as a goal reached.

In-app campaign Performance

The KPIs displayed will be more detailed compared to the ones available in your Global campaign in-app performance.

The KPIs available are the following:

  1. “Initial Target”: Number of trackable users targeted by a campaign
  2. “In-app displayed”: Number of in-app displayed
    1. “Interactions”: Number of interactions made by users with the in-app.
      1. If the interaction includes several screens, up to 2 levels will be displayed. The first interaction group in the flow will match the first screen to be displayed for the in-app, the second group the second screen…
      2. If the interaction group has more than 3 interactions to display, a “See others” will be available to check the details of this interaction group.
    2. “Dismiss button”: Number of times an in-app has been dismissed through the CTA. A dismiss button will be specific to a screen (hence to an interaction group). It will allow you to know if the user dropped the flow on the 1st or 2nd screen of an onboarding campaign for example.
  3. “In-app not displayed”: Number of in-app which were not displayed

A last (but not least) KPI will be available to measure your performance: Goal reached. It matches the number of users who triggered Goal event following the last interaction group.

Performances overtime

The “Performance overtime” frame allows you to observe the performance of your campaigns over time.

There will be two pickers to filter the data on other criteria :

  • The first picker allows you to select the campaign type (Push notification or In-app)
  • The second picker allows you to select the campaign events to observe
    • If you choose a push campaign, you can select the following metrics.
      • Initial Target
      • Push Sent
      • Total Open
      • Direct Open
      • Influenced
    • If you choose an in-app campaign, you can select the following metrics.
      • Initial Target
      • in-app Displayed
      • Interaction
      • Dismissed button

Campaign definition

This page appears when you click on the “Definition” tab of the Campaign page.

You will find basic general information as to its name and targeted OS.

And more detailed information on the campaign type, delivery settings, message parameters, etc. A preview will be available for you to check the format of the push / in-app!