Campaign global analytics

Click on the Campaign icon located in the side menu at any time to access the campaigns features. Global analytics gives you the performance of all your campaigns at any given time.

The “Campaign List” tab will redirect you to the list of all your campaigns.

Filtering campaign analytics

Below are the settings you can use to filter the global performance of your campaigns

The list can be filtered on several criteria:

• Search per campaign or audience name.
• App picker
• Date picker
• Campaign filters (type / delivery / status)

• Audience picker

The Audience filter allows you to filter the list of your campaigns based on the audience configured within the campaign.

Overall performance

The “Overall Performance” block allows you to quickly assess your campaign types performance based on the criteria defined in the filters (applications, period counted, and campaign type)

Total campaigns

“Total campaigns” count the number of campaigns sent over the studied period.

Push campaign analytics

Measure your global push campaign performance.

At the top left will be displayed the number of push notification campaigns based over the studied period.

The block will display the following KPIs:

1. “Initial Target”: Number of trackable users targeted by a campaign
2. “Push sent”: Number of push notifications sent
3. “Direct open”: Number of push opening
4. “Influenced”: Number of app start within 4 hours after push reception if the user did not perform a direct open.
5. “Total Open”: Sum of “Direct open” and “Influenced open.”

In-app campaign analytics

Measure your global in-app campaign performance.

At the top left will be displayed the number of In-app campaigns sent over the studied period.

In the center of the block, there will be a tree allowing you to interpret your conversion performance over :

1. “Initial Target”: Number of trackable users targeted by a campaign
2. “In-app displayed”: Number of in-app displayed
3. “CTA Dismissed”: Number of times an in-app has been dismissed.
4. “Interaction”: Number of interactions (button clicks) made by users with the in-app

Goal reached

Campaigns can be linked to conversion goals. These goals can be set through events (completion of an order, premium subscription, creation of an account, use of a feature…)

You can configure a Campaign Goal from the campaign creation flow. This will allow you to associate a specific business objective with your campaign and measure related performance. This indicator is specific to each campaign.

We consider the campaign goal as reached if a targeted user triggers the goal event following:

• A “direct open” 10 hours after receiving a campaign.
• An “influenced open” 10 hours after receiving a campaign.
• An “In-app displayed” 10 hours after receiving a campaign.

Performance overtime 

Observe the performance of your campaigns via an interactive chart.

There will be two pickers to filter the data on other criteria :

• Select your campaign type (Push notification or In-app)
• Select the campaign KPI to observe
  • If you choose push notifications as a campaign type, you can select the following KPIs:
    • Initial Target
    • Push Sent
    • Total Open
    • Direct Open
    • Influenced Open
  • If you choose in-app as a campaign type, you can select the following KPIs:
    • Initial Target
    • In-App Displayed
    • Interaction
    • Dismissed

Store rating booster

This section is based on the results of the store rating booster campaigns. Thanks to this specific format of in-app message, you can improve your store rating and increase the visiblity of your app on the different App Stores.

The following KPIs can be tracked based on the date picker:

• A breakdown of the in-app ratings provided by users.
• A global average rating based on the feedback of your trackable users. This is not the rating of your app on the store but just the rating collected from the store rating booster campaign.
• Your total number of store redirects and its progression compared to the previous period.

This card is a single app card as it allows you to assess individually your iOS and Android app satisfaction. If you are in a cross-platform view, there will be one piechart per OS.