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Introduction to campaigns
Introduction
“Campaigns” are the heart of GROW, it’s what allows you to create, edit and orchestrate your push and in-app campaigns.
Prerequisites
Prior to rushing into creating a campaign, you first need access to your workspace and to set up your apps.
Once your project, apps, and associated push and data collection settings are configured, you are ready to leverage our Engagement capabilities!
For our basic plan, the campaign stats will be available 24 hours after sending the campaign. If the stats are not available yet, you will be required to come back later!
In-App Messages vs. Push Notifications: What’s the Difference?
Push notifications and in-app messages are key tools to build long-term relationships with your audience. These are the two main ways to communicate with your end-users and get feedback from them. Let’s figure out what the difference is between them.
In-App Messages
Those messages will be displayed while interacting with the app. They are used to send target and context-sensitive messages, for example, in response to a specific action.
In-app messages, unlike push notifications, can be sent to the entire app user base, it does not rely on your push notification Opt-in push settings.
As in-app messages are perceived as a natural component of an app, it is possible to implement more advanced marketing strategies than through push notifications.
Examples :
- Onboarding: familiarize users with new features and capabilities;
- Continuous Improvement: notify users of an updated version of the app;
- Improve UX: i.e., implement gaming elements, for example, encouraging achievements;
- Collect feedback: i.e., a request to rate the app in the App Store;
- Conversion: i.e., encourage subscription when using the freemium model.
This format’s advanced edition capabilities (Fonts, images, videos, multiscreen experiences…) is a good playground for your creative teams!
Push notifications
Push notifications are the standard form of mobile notifications and are the most frequently used. When they are not using the app, they are shown on your users’ lock screen in their notification center.
Whenever you want to encourage a user to start the app or inform them about something, you can use push notifications for that purpose. The probability it goes unnoticed is minimal as it will land on your users’ lock screen.
Some common scenarios for push notifications:
- Promotion, such as the kick-start of Summer Sales;
- Service messages, for example, order status notifications;
- News, new article available;
- Churn prevention, by encouraging interaction and reopening the app;
- On-boarding users on new features & services available
They are an essential part of omnichannel communications, and in combination with other communication channels, they achieve good results. However, you have to remember to remain reasonable when using notifications to avoid seeming too intrusive.
It is the case for all iOS devices. For most android devices, the opt-in is granted by default, leading to higher opt-in rates on this OS.
Engagement campaigns are linked to your project
Every action performed in GROW, including engagement capabilities’ configuration, happens inside a project. A project is essentially GROW’s representation of your app, including the different OS (iOS, Android…) and environments (Live apps, QA apps, Dev apps…).
Your audiences, campaigns, and related dashboards can be leveraged per project. This is what will allow you to grow a meaningful relationship with your customers.